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Santa Cruz Skateboards were established in 1973. Santa Cruz has long been revered as one of the original skateboard companies that has not only survived the years but contributed innovation and modernization of skateboards and skateboarding. It was a no brainer when the idea was brought up to create a special collection between the two brands. Emerica and Santa Cruz have not only deep roots in skateboarding but both have made a serious impact in the skateboard industry past and present.